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A simple guide to marketing

Our marketing guide has been produced especially for people (like you and our other Small Good Stuff members) who are running small enterprises offering care or support to others – we call these community enterprises.

We know that, as a community enterprise, the focus (rightly so) is on the hands on, people part of the role with marketing sometimes taking a back seat. With this in mind, we’ve made our new guide simple and easy to follow so it can fit in around you and your community enterprise.

“Marketing is simply about how you tell others about your community enterprise and the fantastic things you can offer.”

We’ve chunked the guide into separate sections so you can dip in and out of it as suits. We cover all the basics like social media, business cards, flyers, websites, local directories, ads….and so much more – have a scroll through and find the sections that are right for you and your community enterprise.

We’ve produced the content with help from community enterprises to make sure the content is relevant and useful for you. Because of this, we’ve been able to include some insider tips to help you get the most of your marketing and grow your own community enterprise.

“Sell the benefit and not the product: ‘I can support you to keep your house the way you want it’, is friendlier than simply saying ‘help with household tasks’”

Take a look at the guide here. We hope you enjoy the guide and that it helps you reach more people – we’d love to hear what you think.

Special thanks to Lisa Woakes from Silver Cloud Design and Marketing for pulling the content together, Jane Anson from ID Creative Design for the lovely design work and Small Good Stuff members for their input!

Run your own community enterprise and want access to more resources and support?

Join our Small Good Stuff community for free. Small Good Stuff links people who are looking for care or support with other local people who might be able to help. Free membership includes access to a library of resources, a listing on our directory, networking and marketing opportunities.

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